More than 50% of skin problems are due to difficulties in renewal and formation of the stratum corneum. Dr. Eugene Van Scott and Dr. Rey Yu were determined to find a way to positively influence the formation of new layers of the skin and normalize the keratinization process. They found a set of ingredients with deep action in the development, maturation and renewal of the epidermis: Alpha-hydroxy acids (AHA). An absolutely innovative discovery that forever altered the dermocosmetic approach in the treatment of skin conditions! They showed that continued use of AHAs had not only benefits in the treatment of skin diseases, but were also highly effective in rejuvenating aged skin. From this discovery was born in 1988 NeoStrata, a brand that offers a set of solutions based on technology of poly-hydroxy acids to give highly effective response to the needs of all skin types!