Beauty Trends

2 min read

Shiseido's Cleansing Ritual

16 January 2023




The first step to beautiful skin is to adopt a proper cleaning system. Shiseido, has a unique "Double Cleansing System" that leaves the skin clean and ready to receive the treatment products!

 

SHISEIDO, known for its innovative formulas and sumptuous textures, defends the DOUBLE CLEANSING SYSTEM, a ritual based on a sequence of several steps that cleanse the skin deeply, respecting the hydrolipidic film and enhancing the action of the treatment phase that follows.

 

1st REMOVE MAKEUP


So, the first step is to remove makeup and do the superficial cleaning of impurities that accumulate throughout the day on the skin. SHISEIDO offers different textures and formulas, which you can adapt to your preferences and the characteristics of your skin.

 

2nd CLEAN


In the CLEANING phase, the task falls on the removal of dirt, pollution and impurities that accumulate on the skin and therefore, it is important to reinforce the first step and ensure that the skin and pores are properly cleaned. As in the previous stage, for cleansing, SHISEIDO offers several products of different ranges and textures, to meet the needs and tastes of all skins.

 

To enhance the effectiveness of cleansing care, Shiseido has developed an innovative brush that facilitates skin purification and provides a very gentle massage, giving a sense of well-being. This cleansing brush significantly enhances the action of the cleansing agents with an ergonomic design, which is designed to be convenient and pleasant to use, and the combination of two types of bristles that enhance the benefits of cleansing.

 

3rd SOFTEN


The next step is SOFTEN, for which SHISEIDO offers several lotions with fluid textures that transform the act of cleaning into treatment.

 

4th PREPARATION


As the last cleansing step and first treatment step, Ultimune Power Infusing Concentrate, a product that works as a pre-serum, can be used by any skin type.

After 20 years of research, Shiseido laboratories launch a unique product capable of boosting skin's immunity - Ultimune Power Infusing Concentrate - an energy-boosting concentrate that increases immunity by energizing skin's multi-defense capacity to resist the various factors of aging; protect skin from internal and external stress; regenerate all cellular functions; reinforce the multi-defense functions of dermal fibers. 

This step, essential in the treatment routine, activates the skin's power to repair damage such as dryness, wrinkles, sagging and uneven tone, while enhancing the function of the other products. 




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