BEAUTY & GLAMOUR
last update: 31 August 2016

Beauty workshop by shiseido

Over 140 years , Shiseido has defined a concept of beauty and gave its power and knowledge around the world. We gathered in sweetcare the elite shiseido trainers and some of our most beloved bloggers, to implement this premise !

 

Shiseido demonstrates genuine empathy on how consumers perceive health and beauty and their effects on human emotions, and with it, a wish without limits to convey the message that beauty is perceived with the five senses. Shiseido goes beyond the industry standards with regard to quality, testing and formulation of products, and their natural ingredients are purified to achieve high quality standards before they can be included in any formula.

For Shiseido, beauty is not an image, it's a feeling that when shared, generates a serene and simple world, a better world-beauty is the unifying source.

It was with great enthusiasm that we've welcome at Sweetcare, Shiseido's beauty team wich provided a vip day for our customers (read article about Shiseido Vip Sessions), and a day dedicated to the dissemination of Shiseido beauty concept and some of our most beloved bloggers.

 

Shiseido, sharing beauty since 1872

Shiseido Beauty workshop || the experience

Liliana Ferreira, author of Chic Reaction, stresses the usefulness of the experience of this workshop, "especially to meet the brand. As has been said, this is a brand that we associate more mature people for what still we know of its existence, we don't have much idea of the range of options for each age group. No doubt that what I most liked was to meet the treatment products, being that I was curious about the Ultimune and with the new Beauty Sleeping Mask. "
The product that caught my eye was the Ultimune, a product that works at the skin's immunity. Amazing care, that after 6 weeks of application, increases the defensive functions of Langerhans cells, powering the multi-defense ability of the skin to:

➛ resist aging factors
➛ protect skin from internal and external stress
➛ regenerate all cellular functions
➛ strengthen the functions multi-defensivas dermal fibres

 

Andreia Mendes, author of Memories & Addictions, notes that "to achieve a beautiful and perfect skin, it isnt enough to apply creams and serúns , as the most important thing to the brand is the cleansing ritual." One of Andreia elected products is the Ibuki quick fix mist, a moisturizing and refreshing mist for radiant skin! Is great to carry with you to correct the excessive shine and dehydration that skin will suffer throughout the day.

Innovative formulation for a sublime effect:

➛ Marjoram extract: fixes skin dehydration
➛ anti-shine Complex: for a fresh, healthy and smooth skin
➛ PhytoTarget Complex: a unique complex that enhances the natural skin moisturizers, to strengthen resistance to external stress factors

 

Marlene Vinha, co-author of  Pretty Exquisite, stresses the "strong Shiseido team, very friendly and available, with a contagious enthusiasm with which presented and communicate the brand." Marlene highlights face masks, as her favorite products, in particular the novelty Ibuki Beauty Sleeping Mask, ideal for a deep and revitalising beauty sleep!

A unique formulation that brings together a full night's sleep in a small and precious bottle:

➛ Vitamins C and E: provide a clearer appearance, bright and radiant
➛ PhytoTarget Complex: a unique complex that enhances the natural skin moisturizers, to strengthen resistance to external stress factors
➛ phytoplankton extract: revitalizes the skin for a healthy and rested appearance
➛ Violet Fragrance : a smooth aroma which provides relaxation for sleep nice and rested

Marta Carvalho, author of Sabonete Cor-de-Rosa, highlight the philosophy followed by the brand: "women should take care of their skin daily and from an early age, with the basic care, protection and hydration. And, the basic care is seen by Shiseido as the most important. " We couldn't agree more and a featured product at Sabonete Cor-de-Rosa is the Ibuki Beauty Sleeping Mask. And why? Accordingly to Marta, "the result is a more hydrated skin,  rested and luminous. Beautiful, inside and out! "